Join Eigen X and FormAssembly on July 21, 2021 from 12 pm - 1:30 pm EDT as we discuss how to increase higher education enrollment with admissions teams from Harvard, California State University East Bay & Monterey Bay, and the University of San Francisco!
Attendees can expect to hear about best practices on capturing prospective student inquiries, utilizing marketing automations, and driving engagement with communities.
The event will feature a live demo from FormAssembly and Eigen X, plus a highlight of how each university’s CRM team uses Salesforce Experience Cloud.
Session 1: Using FormAssembly for Higher Education
How to use with Salesforce Experience Cloud
Prospective student use cases, the application journey, community-based student applications
Session 2: The Higher Education Journey Experience
Journey of a prospective student
The value of leveraging Pardot and Marketing cloud
Best practices to increase engagements with prospective students
Session 3: Higher Education Customer Spotlight
Hear from California State University, Harvard University, and the University of San Francisco!
Learn how to use communities, security best practices, and what are pitfalls/pain points in implementing complex communities
Determining the right teams and tools for the community project
Best practices on integrating communities with websites, Salesforce, and external systems
Speakers:
Jonathan Payne, Higher Education SME - Form Assembly
Buyan Thyagarajan, Director - Eigen X
Lori Trzcinski, Manager - Eigen X
Michael Camilleri, Consultant - Eigen X
Chris Talley, Lead CRM Developer - California State University, Monterey Bay
Douglas Bennett, Senior Salesforce Platform Manager - Harvard University
Anna Jagar, CRM Technical Manager - University of San Francisco
Thuthu Tonnu, System Engineer - California State University, East Bay
Andy Mayeda, CRM Co-Program Manager - California State University, East Bay
Attend for the Chance to Win:
FormAssembly will be giving away lunch gift cards to the first 50 people in attendance. Eigen X will be giving away (3) Amazon gift cards and the Philadelphia Marketing Cloud User Group will give away (2) Salesforce certification vouchers throughout the event. (U.S. based attendees only)