After an extended hiatus, Connections is back as an in-person event on June 8th and 9th, 2022. If you are planning to attend this year, I wanted to highlight a small list of key sessions that may appeal to you if you have a focus on Marketing Cloud (and one bonus session on Commerce Cloud). Even if you can't make it this time, select content is scheduled to be live streamed on Salesforce + and available on demand afterwards so be sure to keep these dates in mind.
Marketing Cloud
The Marketing Roadmap to Wow Your Customers
Salesforce Description: Join us for this main event for marketers. Learn how to make the wow moments that build trust and loyalty in this close-up on Marketing Cloud’s latest product innovations and inspiring Trailblazers.
This is one to not miss. It'll be a chance to see what's happening in Marketing Cloud now and what's coming up in the near future.
Prepare for the Future with Google Analytics 4
Salesforce Description: Google announced the sunsetting of their Universal Analytics, directing attention to GA4. Join us as we discuss what this means for customers and the future of marketing analytics.
Big changes are coming to Google Analytics with GA4. Learn about them at this session and how it will impact you and your customers.
AI Is Your Superpower: Become a Genius Without Working Hard
Salesforce Description: Personalized, relevant digital messaging is the goal of every marketer. Join us as we harness the power of Einstein artificial intelligence to build powerful, personal, and productive marketing.
Salesforce has been putting a lot of time and money into the continual improvement of its Einstein AI suite of tools. We all love working smarter not harder, so join this session to learn more about how these tools can help your team reach your customers without all the heavy lifting.
Learn, Optimize, Grow: Engagement's Latest Analytics Tools
Salesforce Description: Join us for an in-depth review of new analytics and querying innovations now available in Marketing Cloud Engagement, plus, some inspiration for how to get started with optimizing all your messaging.
With the recent addition of Marketing Cloud Intelligence (Datorama) into the core Marketing Cloud platform, Salesforce continues to make enhancements in the realm of analytics. Learn more about these new tools and how they can benefit your team.
Create Personalized, Engaging Emails with Content Builder
Saleforce Description: Bring your laptop and join us for this hands-on, expert-led session where you’ll learn how to create personalized emails with Content Builder's latest features, including dynamic content & AMPscript.
A chance to learn more about the latest and greatest ways to personalize your email content and increase engagement with your customers.
Bonus: Commerce Cloud Session with Eigen X!
Best Practices for Implementing Order Management Solutions
Salesforce Description: Learn how manufacturers, distributors, and retailers can best prepare for implementation of B2B Commerce and OMS for B2B, B2C, and B2B2C, and walk away with a readiness kit to set you up for success.
Join our very own Buyan Thyagarajan for a session on the best practices for implementing order management solutions with Commerce Cloud.
Eigen X will be attending Connections 2022 and we would love to connect with you if you plan attending. We're happy to talk shop if you want to discuss any challenges your team is currently facing or if you just want a chance to expand your professional network. Feel free to email me at mcamilleri@eigenx.com if you're looking to connect.