Gear up for the premier customer engagement event of the year – Salesforce Connections 2024! This year, Eigen X is thrilled to be back in Chicago (May 22-23) and virtually on Salesforce+, ready to connect with you and help you unlock the full potential of your Salesforce investment.
Whether you're a seasoned Salesforce pro or just starting your journey, Connections offers a wealth of opportunities to learn, network, and discover innovative solutions. From inspiring keynotes to in-depth breakout sessions, interactive workshops, and informative theaters, there's something for everyone.
In this blog, we'll share a sneak peek at the sessions our Eigen X team members are most excited to attend.
Session Title: How to Improve Segmentation in MC Engagement with Data Cloud
Attendee: Mike Camilleri
Marketing professionals should definitely consider attending the "How to Improve Segmentation in MC Engagement with Data Cloud" session at Connections 2024. This session offers hands-on training to learn how to develop robust segmentation strategies within Data Cloud for us in Marketing Cloud Engagement. This will allow marketers to enhance the relevance and impact of every message sent through Marketing Cloud. By leveraging data effectively, attendees will learn how to create data segments that are not only highly targeted but also deeply personalized, ensuring that their marketing efforts resonate with their target audience on a deeper level yielding better results, more conversions and increased ROI.
Session Title: Data and AI for Manufacturing Roundtable
Attendee: Patrick Martin
Professionals working in the manufacturing sector, ranging from production managers to sales executives, should seize the opportunity to attend the "Data and AI for Manufacturing Roundtable" session at Salesforce Connections. This session promises to unveil the transformative potential of combining CRM, AI, data, and trust within commercial operations, offering attendees actionable insights to enhance efficiency, optimize processes, and drive revenue growth. Whether you're seeking to streamline supply chain management or refine customer engagement strategies, this roundtable provides a holistic perspective on leveraging cutting-edge technologies to thrive in the evolving landscape of manufacturing.
Session Title: Marketing Cloud Growth for Nonprofits
Attendee: Andrew Gerber
As a Marketing Cloud and Pardot admin working in the nonprofit sector, I'm thrilled to dive deep into Marketing Cloud Growth, a brand new Salesforce product, at the "Marketing Cloud Growth for Nonprofits" session at Connections 2024. Led by Margo Dayal, Lead Solution Engineer at Salesforce, this session promises to unveil the power of Marketing Cloud Growth for nonprofits. I'm particularly interested in learning how this new tool can help the nonprofits I work with gain valuable supporter insights and fuel their growth. This informative session aligns perfectly with my goals of maximizing the impact of our marketing efforts for the nonprofit community.
Session Title: Key Insights from the State of Marketing, 9th Edition
Attendee: Buyan Thyagarajan
As someone deeply invested in both staying on top of marketing trends and prioritizing data security, I'm excited to attend the "Key Insights from the State of Marketing, 9th Edition" session at Salesforce Connections 2024. This executive roundtable promises a data-driven look into the latest State of Marketing report, dissecting the most groundbreaking trends that will redefine the marketing landscape. The session's focus on harnessing the power of AI, navigating the evolving data landscape, and fortifying customer trust resonates strongly with my areas of expertise. Particularly, I'm eager to learn best practices around data security, a critical focus for me. Join me and industry leaders for this thought-provoking discussion on the future of marketing at Salesforce Connections!
Join Eigen X at Connections 2024!
The Eigen X team will be available throughout the event, both virtually and in Chicago. We're passionate about helping businesses leverage Salesforce to deliver exceptional customer experiences. Schedule a meeting with our experts or simply connect with us to chat about your customer engagement goals.
We look forward to seeing you at Connections 2024!