Eigen X Case Study- Pennsylvania College of Health Sciences

Client Overview

Location: Lancaster, PA, USA

Employees: 250-500

Industry: Higher Education​

Solution: EDA, Sales Cloud, Communities, Pardot, FormAssembly, Chargent​

Go-Live Dates: 2019, On Going Support

Pennsylvania College of Health Sciences is a private, accredited, four-year college focusing exclusively on the field of healthcare. Located in Lancaster, Pennsylvania, the College offers associate, bachelor's, master's, and doctoral degree programs, as well as certificate programs and enrolls more than 1,700 students.​

Challenge

  • Creating a student application process that allowed for minimal downtime and a seamless applicant experience. ​

  • The ability for events to be tracked within a CRM system that allows roll-up summaries and reporting for ROI. ​

  • Faced challenges integrating LMS source tables with integration tools, data warehouses, and CRM.​

  • Needed to unify marketing initiatives and campaigns into a cohesive, trackable format in order to track progress and measure success metrics.​

Solution

  • Integrated third-party form tool with CRM portal to address the needs of the student application process.​

  • Configured a CRM and marketing automation solution to address the event management aspect of the College.​

  • Worked with third-party consultants and integration experts to develop a solution that extracted, transformed, and loaded LMS information into the CRM.​

  • Developed campaign tracking hierarchy and aligned Google Analytics conversion tracking across forms on PA College website, College-related events, as well as paid advertising on social media, display, remarketing, and general search campaigns.​

Result

  • Successfully configured an applicant portal that allows for the seamless submission of applications that capture relevant applicant data.​

  • Implemented an LMS to CRM solution that allows for new platforms to gain access to source data.​

  • Introduced a marketing solution that allows the College to market, track, and monitor campaigns with the help of a robust marketing platform integrated with a fully functioning CRM. ​

  • Closed the gap on marketing success tracking from unknown visitor to enrolled student and allowed for deeper spending analysis.​