Client Overview
Location: Malvern, PA, USA
Employees: 100-200
Industry: Higher Education
Solution: Sales Cloud, Pardot, TargetX
Go-Live Dates: On Going
Penn State Great Valley School of Graduate Professional Studies offers some of the most sought-after graduate degrees and certificate programs in the region. As part of The Pennsylvania State University, our programs are taught by world renowned and award-winning faculty, offered in a flexible format—accelerated, online, hybrid, and on campus. Our students graduate with the skills and knowledge to innovate and lead, and to make a greater impact on the world.
Challenge
Internal resources to manage Salesforce CRM and supporting applications
Creating integration between application system and Salesforce
Lack of email communication to the application funnel
Ability to track revenue based on marketing campaigns
Solution
Provide support to PSUGV Salesforce Users
Using Informatica, create a multi step process to automatically import and transform data from application source
Implement Pardot to communicate to prospective students
Use Salesforce’s Opportunity Object to track application revenue
Result
Ability to create reports and perform bug fixes in a timely fashion
Automatically process Admission applications on a nightly schedule
Automated, Mobile Friendly emails to prospective students
Increased email effectiveness
PSUGV has the ability to gain an understanding of their marketing campaigns by revenue metrics