Eigen X Case Study- Turntide

Client Overview

Location: Sunnyvale, Ca, USA

Employees: 200-500

Industry: Industrial Automation - Manufacturing​

Solution: Sales Cloud, CPQ, Community Cloud, Marketing Automation​

Go-Live Dates: On Going

Turntide Technologies (formerly Software Motor Company) has developed the world’s most efficient and intelligent electric motor system. The revolutionary Smart Motor System is based on proven switched reluctance technology, now managed with advanced cloud software and connected to precise controls via IoT. Turntide’s vision is to eliminate the 25% of global electricity consumption that is wasted by legacy motors, thus accelerating the world’s transition from fossil fuels.​​

Challenge

  • Multi-orgs through acquisitions that need consolidating to one org.​​

  • Complex pricing that requires bundling of products.​​

  • Turntide sought to automate Freight calculation to increase overall efficiency.​​

  • ​Lack of partner visibility into partner leads, partner opportunities, and price requests (quotes)

Solution

  • Compared Sales Process and other key data elements between the parent environment and the newly acquired environment.​​

  • Configured complicated product offerings easily by giving sales reps premade product bundles to choose from and tweak as needed. With bundles, sales reps can create accurate quotes in record time.​​

  • Automated Freight calculation based on the Product, Sale, and Quantity combination and displayed the Freight on the Quote without manual intervention.​​

  • Created complex bundles with shipping/freight, tax, and approval automation.​​

  • Configured Salesforce Marketing Automation Platform to automate the collection of prospect data via forms and created appropriate workflows to ensure efficient response times and enhanced reporting capabilities.​​

Result

  • Multi-orgs through acquisitions that need consolidating to one org.​​

  • Complex pricing that requires bundling of products.​​

  • Increased visibility into partner interactions with leads, opportunities, and quotes..​

  • Increased visibility into the customer lifecycle with new reporting on MQLs and campaign influence. ​