Client Overview

Location: Grand Forks, ND, USA

Employees: 2,500

Industry: Higher Education

Solution: Sales Cloud, Tableau, Pardot, TargetX, Informatica

Go-Live Dates: On Going

Founded in 1883, six years before the state itself was established, UND gave North Dakota its name when the former Dakota territories separated into two distinct states. Today, UND is a busy 521-acre campus, the state’s largest. We've emerged as a leader in engineering, medicine, aviation, and unmanned aircraft systems

Challenge

Lack of insight on the effectiveness of email marketing
Technical resources to implement automated communication plan
Standardization of Data and Data Quality

Solution

Implement Pardot and Salesforce Opportunity Sales Process
Create Salesforce Automation to manipulate data for marketing campaigns
Ensure data quality improves by using data entry and validation best practices
Create Tableau CRM Dashboards and Reports to gain better understanding of Marketing Campaigns against their Admissions funnel
Create an Integrated process with their site

Result

Using Tableau CRM, UND has the ability to report on Campaign effectiveness. Including First, Last and Multi-Touch Attribution
Insight on email opens, clicks and devices
Less manual entry of data
Track revenue metrics during the admissions funnel
Maintain accounts and programs in one place
Website integration to eliminate double entry of data