Client Overview
Location: Wilmington, DE, USA
Employees: 7,000
Industry: Manufacturing - Chemicals
Solution: Einstein Analytics
Go-Live Dates: On Going
The Chemours Company spun off of DuPont in July 2015. The company manufactures and sells chemicals falling into three categories: titanium technologies, fluoroproducts, and chemical solutions. The Chemours Company provides performance chemicals in North America, the Asia Pacific, Europe, the Middle East, Africa, and Latin America. It operates through three segments: Titanium Technologies, Fluoroproducts, and Chemical Solutions. The Chemours Company was founded in 2014 and is headquartered in Wilmington, Delaware. Chemours made the Fortune 500 list of the nation's largest corporations with $6.2B in revenues in 2017, Chemours ranks #451 on the overall list revealed today via Fortune magazine.
Challenge
Chemours Sales team were unable to view status of existing orders ,account receivables had to spend 2 to 3 hours per account to generate any reports from SAP data . This resulted in loss of time and bad customer service to their existing customers.
They had 1000 users using Salesforce and had very low adoption with existing sales team. Their sales team were unable to use Salesforce for their needs resulting in loss of revenue and no visibility on pipeline management
The current legacy reporting solution of running B/W reports against Business warehouse was very painful and time consuming.
Management had no visibility real time on the performance of their accounts.
Solution
Imported an Excel file containing SAP orders (file to be provided by Chemours) to Einstein Analytics.
Connect to Microsoft Azure datasets with 2M+ records to demonstrate security, data load speed and size
Created three dashboards for account rep and sales manager reports.
Account Rep dashboard - Embedded on the accounts detailed page within - Salesforce
Sales Manager dashboard - Created dashboards to display SAP order data based upon the sales manager account team
Opportunity dashboard - Create dashboard with SFDC Opportunities
Worked with the 3 business teams on a roadmap and reimplemented salesforce which involved improving data quality, implement security for global account management teams to view accounts and tactical steps with adoption leveraging advanced salesforce users.
Result
With the first POC which is plan to go live in 2019, Sales team can view their orders from SAP embedded in Salesforce within minutes saving them a lot of time.
By implementing Einstein, Salesforce team will now proactively let the sales teams act on key accounts on account receivables, cases and pipeline activities which would significantly increase the sales.
Our Salesforce implementation with the right adoption approach has increased adoption by 35% with the current sales team which has resulted in the customer signing up a 3 year contract with Salesforce compared to an year by year approach.
15 % increase in sales productivity